if you ever drove a FIAT 500…

3 days ago, the story of “the” Italian car company FIAT going global:

http://www.reuters.com/article/2014/01/01/us-fiat-chrysler-veba-idUSBREA000FK20140101

Image
the first FIAT 500, a legendary car, I remember my cousin driving from Rome to London with that, but those are stories of last century.
http://en.wikipedia.org/wiki/Fiat_500

A new company is born: Fiat Chrysler Automobiles, or FCA for short. “The three letters in the new logo, according to officials, are grouped in a geometric configuration inspired by the essential shapes used in automobile design: the F, derived from a square, symbolizes concreteness and solidity; the C, derived from a circle, representing wheels and movement, symbolizes harmony and continuity; and finally, the A, derived from a triangle, indicates energy and a perennial state of evolution,” I guess every production line will keep using their traditional one…

however, see the article on Forbes:

http://www.forbes.com/sites/michelinemaynard/2014/01/29/whats-in-a-name-for-fiat-chrysler-automobiles-plenty-of-clues/

Over the decades, FIAT history generated some controversies in Italy as over  the company has been heavily suported with public money and now seems to ingnore the home country for its production plans. Now I ask myself, if a national company becomes an international one and takes off is a success story or not? Metaphorically, if your son leaves home after being supported by the parents for years and years is it good or not? Story behind the story, it is also interesting to see how the company survived the death of its most representative owner Gianni Agnelli, the lack of a generation ready to receive its legacy, the scandals, the many economic crises, the arrival of Marchionne, half Italian Half Croatian, emigrated and naturalised in Canada. Enough for a great movie

by the way, can you imagine the two approaches together? What a blend:

OFFICIAL Chrysler and Bob Dylan Super Bowl Commercial 2014

Italian Invasion*

*that’s very sill, but fun. admit it.

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