EUROtomatoes

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The “zero Km”product is becoming a must in our shop, including main distributors,

easier to claim than GMO free or BIO, no need for difficult certification and it suggests that you are buying an environmental low impact product, as if it comes from yourbackyard.

Yet, I’m always impressed by the competitive prices and/or quality you find from product coming from far away.

Tomatoes from Spain or Israel in Italy may appear reasonable, but Belgian tomatoes in Tuscany?

In those days of European elections this maybe seen as an Euro-Mediterranean perspective, yet, the surprise increase when I meet on the shelf products from a different emisphere, the south emisphere as I live in Europe. We are used to it and maybe we don’t notice anymore, but pears from Chile may be cheaper than from the local producer; they travel the world but yet, they are crunchy and sweet as they are supposed to be.

Water, farming, harvesting, shipping, packing and distributing (do I forgot something?) are all elements that determine the final price,

while technology, labour cost and big size production may make a difference,

so, if a tomato from Spain or the Netherland can have a market anywhere in Europe, if pears from downunder maybe appreciated on your table, if shipping a (fresh) product worldwide is economically sustainable,

I guess:

what makes goods globally sustainable?

what makes the price and quality of the apple on my table? 

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